So after months of dillying, with the odd moment of dallying, I finally got round to applying to my very own shiny account with an online trading platform. Buying and selling shares had interested me for a while and I realised that, although reading the theory was all well and good, there is no substitute for actually getting stuck in and giving it a whirl.
I’ve been at it for a couple of months now and I’m having a blast. I’ve been through the opening few weeks of beginner’s luck when all looked rosy and my holdings rocketed up. Easy peasy lemon sq…oh dear, something terrible has happened and there is a small, but significant horizonal bar in front of some of the numbers. Damn that minus sign. So, some early thoughts from a new plunger…
There is no formula. A lot of the books give helpful tools for calculating the value of a company. Dip into the FT and you will find P/E ratios, PEGs, growth forecasts and the like. I’m not doing these down for a moment, but they are far from infallible as you might imagine. After all, if they were accurate forecasters, everyone would be millionaires. So…you have to do your research and go with gut feel. Do you think a particular industry or sector will grow? Do you think Vodofone will crack the pay-as-you-go market for Christmas? What do you think of the new Chief Exec? I think you can definitely learn more by dipping your hand in your pocket and going with your view. Learn from both ups and downs.
Take tips with a pinch of salt. Following on from the theme of the one above. By all means listen to tips, but do your own research and come to your own view. Apart the common sense of not just blindly putting a monkey on Sad Ken in the 3.30 from Chepstow, think of your mental health and sanity. It can drive you nuts blaming the errant tipster when things go south. And, ultimately, blaming yourself for being so daft as to listen to the idiot in the first place. Incidentally, I’ve listened to two tips and bought at completely the wrong time and am currently scrambling to make a save.
Think about when to sell too. Have an end point in mind. Obviously it’s nice to see a share rocket up to a 100% increase and it does happen. But it’s rare. It depends on what you are after, but for most of us we probably want to see these speculations yield something more than what we get in the High Street. As we learn more, we can certainly be more ambitious (I, for one, am keen on actually making some money from this lark at some point – not just to squirrel money away). So pick a point to sell – say 15% increase. You can always review at this point. Do I have more information to suggest it will go up more? If yes, then set a new sell point. The same goes for getting out when things go bad. My old man is part of a shares club and they have let some of their holdings drop as a company has steadily gone bankrupt. Things of course may get better, but surely it’s preferable to sell if the value drops 15% rather than sitting tight and doing nothing as the share price drops to zero! Again, always think before selling, but give yourself a notional stop loss to minimise losses.
This is not investment. Some people think trading in shares is investment. Of course, we do it because we hope to pick shares that will go up in price. But, as the small print in adverts remind us, prices can go down as well as up. Let’s be honest, this is effectively gambling. So I prefer to use the word “speculation”. Remember that and I think you will make better decisions. And, back to psychology, it’s much more fun to feel the fear and enjoy the adrenaline. There are safer options which will give you more reliable, but smaller, yields. It’s well worth having those as well, but where’s the fun in only getting involved with that!
…Probably enough for now. I have more which I’ll bore you with soon.
Enjoy your plunging.
Chief Banker Stroydont